The brief: Create an engaging series for young parents about the importance of strapping their kid in correctly for the Ad Council and The National Highway Traffic and Safety Administration
But how do you create something fun to watch while also highlighting important procedural tips and accurate car seat installation information? We came up with this wacky series, Wide World of Car Seats, a spoof on the old ABC sports show Wide World of Sports.
Directed by Ariane Wu
Production Company: Finer Films
Agency: Free Range Studios
Color by Gary Coates
Sound mix by Christopher Galipo